Nostalgia
The basic concepts and psychological aspects of nostalgia, such as what nostalgia is, its effects, and its scientific & emotional roots.
Why Nostalgia Marketing is a Winning Strategy for Brands
Nostalgia marketing is a winning strategy for brands, because by leveraging it brands create authentic, emotion-based connections that resonate with audiences, drive sales and increase coverage – making it one of the most powerful strategies in a marketer's toolkit.
What is Nostalgia Marketing?
Nostalgia marketing is a promotional strategy that leverages on consumers' fond memories and emotional longing for the past to create an emotional connection with a brand, product, or service.
What Is Nostalgia and Why Is Nostalgia So Pervasive?
Nostalgia is a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations. It's more than just remembering; it's an emotional experience that often involves a mix of joy and a touch of sadness for what's no longer here.
How Smells, Sounds and Visuals Trigger Nostalgic Feelings?
Smells, sounds and visuals trigger nostalgic feelings because they have direct access to the hippocampus and amygdala regions of our brain — responsible for emotion, memory and scenes from the past. The result? A rush of emotions.
The Art and Science of Nostalgia
The art and science of nostalgia involves understanding the brain activity and psychological processes that underlie emotion for feelings of the past and the positive aspects of past experiences.
Why is Gen Z so Obsessed with Nostalgia?
Gen Z so obsessed with nostalgia because they’re trying to find their place in a world that feels like it’s spinning too fast and the past is the one thing that feels like it can’t be taken away.
